British paper company GF Smith conducted an online survey involving 30,000 people across

100 countries to choose their favourite shade. The result? A teal shade dubbed Marrs Green,

named after Annie Marrs who was one of the survey participants.

The World's Favourite Colour. Video by Legion Paper


"As the contemporary condition of 'nature deficit' rises in the context of increasingly urban and digital lifestyles, we seek to reconnect with the natural world, hence the current global popularity of the color green," she said. "In these uncertain times, where political and social upheaval has become the norm, we crave the calming tranquility of green and its association with the reassuring certainty of nature's cycles."

Caroline Till, Editor of Pantone's Viewpoint Colour Magazine


Now we know why this is the world’s favourite colour. The team at UB definitely can’t get enough of it and so we have compiled 8 amazing teal places to visit around the globe.

Marrs Green Pop-up Shop, England. Photograph by Hey Today

Minnehaha Falls, United States. Photograph by Mary J. I.

Shrine of Ali, Afghanistan. Photograph by Dietrich Meyer

Old San Juan, Puerto Rico. Photograph by Leonel Martinez

Great Ice Canyon, Iceland. Photograph by James Balog

Walnut Street Bridge, United States. Photograph by Mark E. Park

Bláfjöll, Iceland. Photograph by Ragnar Magnusson

Inspirations from 2017-2018 Fall/Winter Runway Collections

From Left to Right: Aalto / Dior Homme / Valentino / Y3 / Supreme / Balenciaga

Photographs from Vogue.co.uk


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